CREATIVE DIRECTION

BRAND IDENTITY

BRAND STRATEGY

PRODUCT DEVELOPMENT

FASHION DESIGN

I created a streetwear brand called MOTIF/.for my Parsons x COMPLEX Streetwear essentials certificate.

“We are a collective of artists, activists, and creators who are versatile and unapologetic. We do what we want and how we want to without sacrificing the peace of mind that comes with simply being.

We take cues from (but are not limited to the thinking behind) street art, skate culture, artistic film, zinemaking, and the Bay Area mail art movement.

While we are not the same, we can agree on a few things. We seek functionality in our products. We appreciate thoughtful form. We experiment, and we look good while doing it.”